Volkswagen says it’s launching its first-ever green cars in the UK, as it expands the global rollout of its brand-new e-Golf.
The first batch of the new models will arrive in the country in the coming months, with the company aiming to introduce as many as 1,500 new models in the next three years.
The cars will be fitted with an array of advanced technology, including electric powertrains and a new fuel cell powertrain, and will have an array the size of a bus.
The vehicles will be powered by electric motors that can reach 100 kilometres per hour and a diesel engine that can achieve 100 kilometres a hour.
The Volkswagen Group said the e-golf, which was developed in partnership with the German-owned company KW Group, will have a range of up to 80 miles and can drive on both conventional and electric fuel.
Volkswagen said the vehicles will have different features, including a roof-mounted LED screen, an electric-infused airbag system and a driver-assist feature.
The new models are expected to cost around £37,000, but the company has yet to confirm an exact price.
“We’ve been pushing to create a sustainable and affordable electric vehicle, but to date we’ve only achieved limited success,” the company said in a statement.
The e-car, which will be unveiled at the London Motor Show on Tuesday, comes at a time when Volkswagen is facing a public relations challenge as it tries to adapt to a changing climate.
Last year, the US automaker said it would no longer be offering electric vehicles in the US.
It has since introduced new electric models such as the eGo, which has a range from 50 to 200 kilometres.
“The UK is a good test market for this product, because the UK is very climate-friendly,” the Volkswagen Group told the BBC.
“And, importantly, there are lots of electric vehicle users here who are already making investments in their vehicles.”
The UK market is a key area for VW, as Britain’s diesel fleet is expected to be the world’s largest by 2020.
Volkswagen’s UK car sales were down 9.9 per cent in the first half of the year, and analysts expect them to fall further in the second half.
The company said it expects the UK to account for more than a quarter of its total diesel sales by 2020, and plans to introduce more new diesel vehicles in coming years.